Mammootty, Ramya Suvi, Ramya Pandian, Ashokan, and Lijo José Pellissery appear in the bilingual play, which is also in Tamil, and it is directed by him.
Beginning on February 23, Netflix, an American streaming service, will debut the Malayalam movie Nanpakal Nerathu Mayakkam. Mammootty, Ramya Suvi, Ramya Pandian, Ashokan, and Lijo José Pellissery appear in the bilingual play, which is also in Tamil, and it is directed by him. This January saw its cinematic debut.
According to media and entertainment industry analysts, video streaming platforms will gradually allocate 50–60% of their resources to southern language content, with programming in these languages enjoying significant momentum and accounting for 30% of current OTT consumption. Last year, Netflix saw success with movies like RRR, Beast, and Jana Gana Mana, while Amazon Prime Video saw success with its Tamil original Suzhal.
The other benefit, according to producers and platform executives, is that southern originals are simple to put together and have lower talent expenses than Hindi. According to estimates, the five southern markets accounted for 50% of the entire increase in subscriptions in 2022.
Moreover, RRR is now the most watched Indian movie worldwide on Netflix. Around 73 million hours of the movie were watched globally in its first four weeks on the site, with more than two-thirds of those hours originating from countries other than India. While Telugu film Shyam Singha Roy trended on the India Top 10 row for films for 9 weeks and in the Global Top 10 row for films for two weeks in 11 countries including Bahrain, Bangladesh, Oman, and Qatar, among others, the Vijay-starrer Beast was included in the weekly Top 10 on Netflix in 13 different countries.
According to analysts in the media and entertainment sector, smaller southern titles have also found success alongside big-budget tentpole movies, with Jaya Jaya Jaya Hey, Love Today, and Rorschach standing out as particular instances.
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