On Pongal 2023, the eagerly anticipated Vijay movie “Varisu” will hit theatres. For fans, it will be a carnival. The “Varisu” film’s creators have developed some elaborate strategies to introduce the movie to more people. Ananthapuri Express, which will run between Chennai and Trivandrum, has been decked out with “Varisu” images, and the train’s journey began with yesterday night’s Vijay photos. Fans successfully boarded the train in their different locations, and to express their enthusiasm, they post images of the train on social media.
Given that Vijay has a sizable fan following in Tamil Nadu and Kerala, the train’s advertising strategy for “Varisu” has been successful. The creators of “Varisu” have a few more surprises in store, including the painting of many aeroplanes with images of Vijay from the movie.
The spectacular audio premiere of “Varisu,” which took place in Chennai last week, is scheduled to be shown on television on Sunday night on January 1 as a gift for fans. Fans are anxiously awaiting the trailer, which is anticipated to be released either that day or the next day, in order to learn more about the movie. The Telugu version of “Varisu” will be released under the title “Vaarasudu,” and Vijay will appear in the film’s pre-release event in Hyderabad in the first week of January.